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FedEx™ and Wilson™ presents.... Cast Aw

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FedEx™ and Wilson™ presents.... Cast Away

Man, i thought that AOL™ movie 'You've Got Mail'™ was the clear 'product placement in movies' champ, but Cast Away beat it by a mile!

I think it could've been a real gem of a film, even a 9 or a 10 in my books, if the friggin' product placement was turned down a down a notch, or two, or OFF completely. It's just so in-your-face that it feels like it bitch slaps you all the way throughout.

For starters, it feels like you're watching a FedEx™ employee pep-talk training video at the start, talking about how fast they ship, how important it is to be on time, and stories about how he tried so hard to get a package delivered, even when his truck broke down. And then you have the FedEx™ plan, the FedEx™ packages all floating in the ocean and washing up on the beach, and he keeps one important FedEx™ package that has Angel Wings on it, as it gives him hope on the desolate island. Really, i think it was put into the story was so can stare at the FedEx™ logo on the box for the entire film, all the way to its conclusion, where even though late, he finally hand delivers that FedEx™ package.

And let's not even mention Wilson™. yeah, it was cute that he started talking to an imaginary friend that was actually a volleyball, but yet its another clear product placement.

Overall, great film, if you can put up with the nausea from the commercial crap that floods it.

Added by Prelude
10 years ago on 1 June 2007 16:35


Posted: 10 years, 11 months ago at Jun 1 16:38
And another thing... why is the cast list so big??

It was Tom Hanks, Wilson, his wife, and her new husband. oh, and maybe the dead pilot. Am I missing anyone one else that actually had more than one line in the film?
Posted: 10 years, 11 months ago at Jun 1 22:19
That was my thought too on this movie when I saw it. Product placement (PP). I do prefer You've Got Mail (even if it's still a PP movie), but Cast Away was just plain too in-your-face as you said.
And I'm sure you know how "reliable" that shipping company can be! Ha!
Posted: 3 years, 5 months ago at Dec 15 18:50
Yeah, the product placement was just too much. Shame, as it is a very good movie otherwise.

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