FedEx™ and Wilson™ presents.... Cast Away
Man, i thought that AOL™ movie 'You've Got Mail'™ was the clear 'product placement in movies' champ, but Cast Away beat it by a mile!
I think it could've been a real gem of a film, even a 9 or a 10 in my books, if the friggin' product placement was turned down a down a notch, or two, or OFF completely. It's just so in-your-face that it feels like it bitch slaps you all the way throughout.
For starters, it feels like you're watching a FedEx™ employee pep-talk training video at the start, talking about how fast they ship, how important it is to be on time, and stories about how he tried so hard to get a package delivered, even when his truck broke down. And then you have the FedEx™ plan, the FedEx™ packages all floating in the ocean and washing up on the beach, and he keeps one important FedEx™ package that has Angel Wings on it, as it gives him hope on the desolate island. Really, i think it was put into the story was so can stare at the FedEx™ logo on the box for the entire film, all the way to its conclusion, where even though late, he finally hand delivers that FedEx™ package.
And let's not even mention Wilson™. yeah, it was cute that he started talking to an imaginary friend that was actually a volleyball, but yet its another clear product placement.
Overall, great film, if you can put up with the nausea from the commercial crap that floods it.