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Cast Away review
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FedEx™ and Wilson™ presents.... Cast Aw

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FedEx™ and Wilson™ presents.... Cast Away

Man, i thought that AOL™ movie 'You've Got Mail'™ was the clear 'product placement in movies' champ, but Cast Away beat it by a mile!

I think it could've been a real gem of a film, even a 9 or a 10 in my books, if the friggin' product placement was turned down a down a notch, or two, or OFF completely. It's just so in-your-face that it feels like it bitch slaps you all the way throughout.

For starters, it feels like you're watching a FedEx™ employee pep-talk training video at the start, talking about how fast they ship, how important it is to be on time, and stories about how he tried so hard to get a package delivered, even when his truck broke down. And then you have the FedEx™ plan, the FedEx™ packages all floating in the ocean and washing up on the beach, and he keeps one important FedEx™ package that has Angel Wings on it, as it gives him hope on the desolate island. Really, i think it was put into the story was so can stare at the FedEx™ logo on the box for the entire film, all the way to its conclusion, where even though late, he finally hand delivers that FedEx™ package.

And let's not even mention Wilson™. yeah, it was cute that he started talking to an imaginary friend that was actually a volleyball, but yet its another clear product placement.

Overall, great film, if you can put up with the nausea from the commercial crap that floods it.

Added by Prelude
9 years ago on 1 June 2007 16:35


Posted: 9 years, 11 months ago at Jun 1 16:38
And another thing... why is the cast list so big??

It was Tom Hanks, Wilson, his wife, and her new husband. oh, and maybe the dead pilot. Am I missing anyone one else that actually had more than one line in the film?
Posted: 9 years, 11 months ago at Jun 1 22:19
That was my thought too on this movie when I saw it. Product placement (PP). I do prefer You've Got Mail (even if it's still a PP movie), but Cast Away was just plain too in-your-face as you said.
And I'm sure you know how "reliable" that shipping company can be! Ha!
Posted: 2 years, 5 months ago at Dec 15 18:50
Yeah, the product placement was just too much. Shame, as it is a very good movie otherwise.

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