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United States of America (USA) video
What America's shopping mall decline means for social space
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The mall was America’s third place — for better or for worse.
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Our lives are lived in 1 of 3 places, the home, the workplace and the “third place,” which is anywhere outside of those two.
Toward the end of the 20th century, the regional shopping mall had become that third place, the hang-out spot in suburban America. This was largely by design — an immigrant architect created the first mall in the vision that it would be a community gathering place.
The plan didn’t work out as he intended. While malls did take off, they more often than not couldn’t quite catch on as ideal “third places.” But with an estimated 25% of shopping malls expected to close in the next five years, there’s an opportunity to re-examine where Americans spend their time and what could be the next iteration of the third place.
Further reading for those interested in this subject, I recommend the following books and articles:
Ray Oldenburg's The Great Good Place — he coined the term 'third place' and set the theory for the 8 qualities mentioned in this video: www.amazon.com/Great-Good-Place-Bookstores-Community/dp/1569246815
New Yorker's 2006 profile of the creator of regional shopping malls: www.newyorker.com/magazine/2004/03/15/the-terrazzo-jungle
On the role US tax policy played in the shopping-center boom of the 1950s and 1960s: www.jstor.org/stable/2169635?seq=1#page_scan_tab_contents
& Vox's Matt Ylgesias on the coming ‘retail apocalypse’ in the states: www.vox.com/new-money/2017/5/4/15124038/regional-mall-apocalypse
p.s. here is Toto's Africa (playing in an abandoned shopping centre) www.youtube.com/watch?v=D__6hwqjZAs
Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com.
Watch our full video catalog: goo.gl/IZONyE
Follow Vox on Facebook: goo.gl/U2g06o
Or Twitter: goo.gl/XFrZ5H
Subscribe to our channel! goo.gl/0bsAjO
Our lives are lived in 1 of 3 places, the home, the workplace and the “third place,” which is anywhere outside of those two.
Toward the end of the 20th century, the regional shopping mall had become that third place, the hang-out spot in suburban America. This was largely by design — an immigrant architect created the first mall in the vision that it would be a community gathering place.
The plan didn’t work out as he intended. While malls did take off, they more often than not couldn’t quite catch on as ideal “third places.” But with an estimated 25% of shopping malls expected to close in the next five years, there’s an opportunity to re-examine where Americans spend their time and what could be the next iteration of the third place.
Further reading for those interested in this subject, I recommend the following books and articles:
Ray Oldenburg's The Great Good Place — he coined the term 'third place' and set the theory for the 8 qualities mentioned in this video: www.amazon.com/Great-Good-Place-Bookstores-Community/dp/1569246815
New Yorker's 2006 profile of the creator of regional shopping malls: www.newyorker.com/magazine/2004/03/15/the-terrazzo-jungle
On the role US tax policy played in the shopping-center boom of the 1950s and 1960s: www.jstor.org/stable/2169635?seq=1#page_scan_tab_contents
& Vox's Matt Ylgesias on the coming ‘retail apocalypse’ in the states: www.vox.com/new-money/2017/5/4/15124038/regional-mall-apocalypse
p.s. here is Toto's Africa (playing in an abandoned shopping centre) www.youtube.com/watch?v=D__6hwqjZAs
Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com.
Watch our full video catalog: goo.gl/IZONyE
Follow Vox on Facebook: goo.gl/U2g06o
Or Twitter: goo.gl/XFrZ5H