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Added by imanshole on 30 Jan 2018 09:22
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In A Parallel Universe

Remember the "good 'ol" days of advertising when women were portrayed as helpless children who need to be put in their place?

Yep, there was a time during the 40s and 50s when women were shown to be utterly sub-human. And the ads from that era reflect that attitude all to clearly.

But in this series, Lebanese art director Eli Rezkallah shows us what would happen if gender roles were reversed in those sexist ads. He calls the series "In A Parallel Universe" and was inspired to make the series after overhearing sexists comments from his family.

"Last Thanksgiving, I overheard my uncles talk about how women are better off cooking, taking care of the kitchen, and fulfilling 'their womanly duties'," Rezkallah says.

"Although I know that not all men like my uncles think that way I was surprised to learn that some still do, so I went on to imagine a parallel universe, where roles are inverted and men are given a taste of their own sexist poison.”


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