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The marketing people at German Lingerie Company Blush do a great job on their advertising campaigns with their funny and often cheeky take on what is in the news at the time.
These include various scandals relating to Phone-Hacking, NSA Spying, VW and The EU all done with a great sense of humour as well as the sexy and saucy Christmas, Valentines and other campaigns.
THE BLUSH STORY
Only one day before the 11th of September 2001, a little shop in Berlin- Mitte has been established – in order to spread more Love into the world. Claudia Kleinert made her dream come true by establishing a sexy Dessous Boutique –offering collections which are always adapted to the latest fashion and colorful trends. By being appareled with a giant Jet- sleeping bed out of the early 1980s, it has been the first shop which kept redefining the “Boudoir Style” in today’s world.
Inspired by the German movie “Die Frauen”, produced by George Cukor - Claudia has managed to create a world for women, in which also men feel comfortable. In addition she started to design alluring Babydolls and sleeping eye- masks in the style of Doris Day.
From the beginning on, in spite of recession and the Iraq war, the shop has been a great success. Both print media, as well as the public and coolhunters from all over the world marveled and fell all over oneself. WGSN commended the innovative concept, the german underwear industry awarded Blush with the “Sterne der Wäsche” for the best “concept store”. The Danish magazine “Costume” elected Blush to one of the ten most beautiful underwear shops in the world. Busloads of architects poured in the 40qm small shop in the old Schönhauser Straße 25.
Also the own collection causes a furor: The cheeky Babydolls, Negligees, Catsuits, Bathrobes, and sleeping eye masks where printed and commented from Vogue to Elle - from Germany to Japan. Shops were scrambling in order to get parts of the collection. By time, Claudia Kleinert extended her collection increasingly. A new way of sexiness was born.
These include various scandals relating to Phone-Hacking, NSA Spying, VW and The EU all done with a great sense of humour as well as the sexy and saucy Christmas, Valentines and other campaigns.
THE BLUSH STORY
Only one day before the 11th of September 2001, a little shop in Berlin- Mitte has been established – in order to spread more Love into the world. Claudia Kleinert made her dream come true by establishing a sexy Dessous Boutique –offering collections which are always adapted to the latest fashion and colorful trends. By being appareled with a giant Jet- sleeping bed out of the early 1980s, it has been the first shop which kept redefining the “Boudoir Style” in today’s world.
Inspired by the German movie “Die Frauen”, produced by George Cukor - Claudia has managed to create a world for women, in which also men feel comfortable. In addition she started to design alluring Babydolls and sleeping eye- masks in the style of Doris Day.
From the beginning on, in spite of recession and the Iraq war, the shop has been a great success. Both print media, as well as the public and coolhunters from all over the world marveled and fell all over oneself. WGSN commended the innovative concept, the german underwear industry awarded Blush with the “Sterne der Wäsche” for the best “concept store”. The Danish magazine “Costume” elected Blush to one of the ten most beautiful underwear shops in the world. Busloads of architects poured in the 40qm small shop in the old Schönhauser Straße 25.
Also the own collection causes a furor: The cheeky Babydolls, Negligees, Catsuits, Bathrobes, and sleeping eye masks where printed and commented from Vogue to Elle - from Germany to Japan. Shops were scrambling in order to get parts of the collection. By time, Claudia Kleinert extended her collection increasingly. A new way of sexiness was born.