B Movies (Exploitation Boom)

The 1960s and 1970s mark the golden age of the independent B movie, made outside of Hollywood's major film studios. As censorship pressures lifted in the early 1960s, the low-budget end of the American motion picture industry increasingly incorporated the sort of sexual and violent elements long associated with so-called exploitation films. The death of the Production Code in 1968 and the major success of the exploitation-style Easy Rider the following year fueled the trend through the subsequent decade. The success of the B-studio exploitation movement had a significant effect on the strategies of the major studios during the 1970s.

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