Magnum Classic

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Magnum is an ice cream brand owned by the British/Dutch Unilever company and sold as part of the Heartbrand line of products in most countries.

The company started selling Magnum ice cream cones in 1994 and an ice cream sandwich in 2002.

Starting in 1992, the company added Magnum Almond, Double Chocolate, and other flavours. In 2002, Magnum branched into frozen yogurt with their raspberry fruit swirl covered in milk chocolate. Moments were introduced which were bite-size ice cream treats with caramel, chocolate, or hazelnut centres, followed later in the year by "mini", "crunchy" (with almonds), and "light". Late 2002 saw the launch of Magnum Intense, a chocolate truffle center enveloped in ice cream and covered with chocolate, and the limited edition 7 Deadly Sins series of ice creams, whose flavours were named after the seven deadly sins. Sins was followed by another limited edition range in 2005 in which each flavour was named after one of the senses: Magnum Aroma, Magnum Touch, Magnum Sound, Magnum Taste, and Magnum Sight.