Aviva: Change of Name commercial: Bruce Willis, Elle Macpherson, Alice Cooper, & Ringo Starr

Description

UK Insurer Aviva is launching a new advertising campaign to communicate that the UK's largest insurance company, Norwich Union, is changing its name to Aviva. The high-profile campaign, created by AMVBBDO, was launched today 26 December across national broadcast, print, outdoor and online media, and will run for six months. The company already trades as Aviva in over 20 markets across Europe, North America and Asia Pacific and the change of name in the UK marks the final phase of the ...