Copywriting: How to Spruce Up Boring Direct Mail Sales Letters - Part 2

Description

, but then go into autopilot-BORING mode with their weekly or monthly mailings., emails, etc. HUH? It makes me crazy! You need to be constantly working on new and fresh ways to grab your leads AND your current customers attention. Send out the same-looking stuff and you become predictable, guaranteeing they will get bored and file you in ol circular file (aka. the trash). There really is no excuse for sending out boring pieces because there are literally an endless flow of ideas you just ...