Is There a Single Engagement Metric? Not Quite Say Wharton Profs. Eric Bradlow and Pete Fader

Description

Eric Bradlow and Peter Fader, co-directors of WIMI (Wharton Interactive Media Initiative), talk about online user engagement and how businesses can gauge the effectiveness of their online marketing efforts. WIMI is focused on interactive media, its effects on global businesses, and implications for traditional business models. Building on Wharton's longstanding strength in conducting data-driven research, WIMI aims to influence decision-making and help companies understand how to ...