Better by Design: In conversation with Dick Powell

Description

Highlights of STIR lecture; Better by Design: In conversation with Dick Powell. He challenges designers and business leaders with the idea that design (and design thinking) plays a powerful role in the origination of new products, particularly in bringing focus and relevance to innovative concepts. How do designers think? How does creativity work? These issues will be unpacked and liberally illustrated, with examples and anecdotes - from bras and toilets, to vehicles and appliances.For more ...