"A very popular morning tv show, using the tabloid format of mixing non high brow news with celebrity tit bits of gossip, fashion and lifestyle articles, film and music 'reviews' using the visual tactic of attarctive tv presenters (Ulrika Johnson -weather, Fiona Phillips) to lighten it all up in contrast to the traditional British way of presenting news (bbc).
It is in this dumbing down list for several reasons. It again perpetuates and helped reinforce, even take forward the idea that people ar"