Description
"Aisle 10 (Hello Allison)," the first single from this sophomore album, is everything you'd hope for from a Grand Royal signing. Over a loping funk track, Marty James raps about being crushed out on a customer at his day job, leading his Jonathan Richman-style narrative to a whopper of a pop chorus. Okeeblow has more than that surprise
"Aisle 10 (Hello Allison)," the first single from this sophomore album, is everything you'd hope for from a Grand Royal signing. Over a loping funk track, Marty James raps about being crushed out on a customer at his day job, leading his Jonathan Richman-style narrative to a whopper of a pop chorus. Okeeblow has more than that surprise up its sleeve. Like out-there hip-hoppers from Basehead to Beck, James lets his eclectic palette of sounds flow in an unself-conscious way. Bluesy licks, early-'70s soul keyboards, Chili Peppers-esque balladry, and even an overreaching bite of "Moonlight Sonata" are all present and accounted for. James's book of words ranges similarly far and wide, supplying not only the cry for "help in aisle 10," but a parodic account of meeting a 10-year-old who immediately outstreets him ("Star 6") and a sketch of homeless life ("Freeway"). While the ambition here isn't always up to the execution, it's hard not to keep coming back for a taste of James's enthusiasm and overflow of ideas. --Rickey Wright
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![[dave]](http://img.listal.com/image/342123/80.jpg)
too bad they're not still around
Rating : 9/10