Plej are brothers Arvid & Erik Niklasson from Gothenburg on the west coast of Sweden. Arvid & Erik started Plej as a label in January 2001 releasing a 12" with Arvids' music on one side and Erik’s (Eerik) on the other. This was a very limited version, if you own one you have one percent of the edition! Although Plej started as a label for the brothers to release their material, they soon realized that they had more fun making music than they did trying to get people to buy it. So, the label name became the brand and more music was made. The Plej sound is characterised by a playful, soft, melodic and experimental approach to house music. Soft club orientated house opens up to experimental deep house that incorporates melodies. The brothers cite the likes of Herbert, Forcetracks and Isolee as inspiration, outlining the desire to create music that is interesting and unpredictable. In the live situation Arvid (synths) and Erik (Rhodes piano) are joined by vocalist Jonatan Bäckelie and Johan Brengesjö on trumpet.
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