3D POTENTIAL: Made in the style of live-action adaptations of Yogi Bear, The Smurfs and Alvin and the Chipmunks (#3 only). Also from the writers and producer of Despicable Me, a (better) 3D film and contains an epic battle between bunnies and chicks.
REASON FOR NOT BEING IN 3D: Tim Hill says:
"When you look at the movie, I’m not sure what 3D would bring to it. It’s not an action movie. There are very few sets. You could make a case for maybe getting a little more out of the Easter Island factory in 3D. But, in general, the question I kept asking was, “Why? What makes a film better by making it in 3D?” It’s probably past the point where you can just use 3D as a marketing tool. If you say, “It’s in 3D!,” everyone goes, “So what? We’ve seen it.”
The motivation to do it really wasn’t there, for both the content of the film and the style of shooting we were using, which was situational. It didn’t really lend itself to the visual part of 3D that makes 3D really exciting. You plan for it and you use the space differently. This is more of an intimate comedy. It’s almost a buddy comedy. You wouldn’t shoot that in 3D."