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Added by katieann on 1 Apr 2013 08:30
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The Art of Smoking

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It takes a real artist to make smoking look this hot... or someone just ridiculously good looking.

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Comments

Posted: 3 years, 3 months ago at Apr 30 7:48
People like to think they voluntarily choose to smoke, however:

Public Relations was originated and widely used in the 20th century and Edward Bernays, Sigmund Freud's nephew and student, also known as the "father of public relations" at the time of his death, played a major role in defining the global philosophy and methods of manipulating the masses. He combined social psychology (which he learned from his Uncle Freud), public opinion, political persuasion, and advertising to create "illusions" which were eventually portrayed to the population as "reality." Bernays was proud of his job and often referred to his job description as the "engineering of consent." His main objective was to provide government and media outlets with powerful tools for population persuasion and control.

After changing the term propaganda to public relations, one of Bernays' first major campaigns was getting women to smoke. He decided he would use the same approach he used during the American propaganda effort of World War I. At the time it was socially unacceptable for women to be seen puffing on a cigarette. This obviously wasn't good for the future revenue of the American Tobacco Company.

Bernays arranged for a group of young charismatic women to light up their smokes during the 1929 Easter Day Parade. He quickly contacted the newspapers and told the press that there was going to be a protest that day called "lighting the torch of freedom." This was the phrase that hit the headlines and spread across the nation advertised as female independence, freedom and liberty. Unfortunately, independence, freedom and liberty were not the intentions of Bernays and the American Tobacco Company. The phrase "lighting the torch of freedom" really meant "we need women to smoke so we can sell more cigarettes." This was a classic case of people reacting on emotion rather than logic. It is quite obvious smoking does not make a woman free.

Years ago, Americans had toast and coffee for breakfast, but after Bernays took his uncle's complex ideas on the unconscious, psychological motivations of the human mind and applied them to the new field of PR, the public started eating bacon and eggs for breakfast instead, because Bernays and his PR team convinced them, using people's sensitivity to a doctor's authority, that this was the true all-American breakfast. Today, it is still considered the breakfast of choice in this country.

Bernays spent his entire life helping companies connect with the "irrational emotion" of their customer. He pioneered a whole new way of doing business. This way of doing business is still used today and is considered a legitimate profession and a necessity for nearly every major company and organization.

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