Private Snafu is the title character of a series of black-and-white American instructional cartoon shorts produced between 1943 and 1945 during World War II. The character was created by director Frank Capra, chairman of the U.S. Army Air Force First Motion Picture Unit, and some of the shorts were written by Theodor "Dr. Seuss" Geisel. Although the United States Army gave Walt Disney Studios the first crack at creating the cartoons, Leon Schlesinger of the Warner Bros. animation studio underbid Disney by two-thirds and won the contract. Disney had also demanded exclusive ownership of the character, and merchandising rights.