IF ONLY ALL LOGOS WERE THIS HONEST
You have to hand it to Viktor Hertz, he's one smart cookie. He's been working on a project called "Honest Logos" which will certainly give you a few chuckles.
Smart, inventive and witty he's taken some of the biggest and iconic logos in the world and adapted them to wonderful effect.
He's on the record as saying 'Honest Logos' is about "revealing the actual content of the company" - what a breath of fresh air it would be, if all of the following corporations and businesses really did change their logos to reflect the true realities of their brands.