One of the most guilty shameful examples of Product Placement. It's basically a 2 hr FedEx movie, with co-sponsor Wilson. Its still a great movie, but man, the FedEx stuff was way overdone. Shame on you, Tom Hanks.
At the beginning, I didn't realize the movie started - I thought I was watching a commercial for the shiny new Ford Mustang. Yes, 3 years after end of the world, the only cars that work are Fords. This product placement was heavily visible in the movie trailer as well. And of course, all computers are Macs, naturally.
Don't believe me? Check out this Ford poster:
I'm surprised Tom Hanks doesnt just tatoo corporate logos on his forehead for all his future films. He's the biggest offender by a mile, as this AOL infomercial for their online dating service has shown. And StarBucks is the icing on his double latte frappuccino.
See if you can spot the product placement:
Wow, how much does this sort of Product Placement cost? They managed to get their name into the title and make the entire plot of this comedy revolve around two stoners on a quest to find a White Castle, because, simply no other burger would do.
Although it was done for comic effect as well as make it a more effective parody of a sponsor-infested NASCAR race, the over-useage of some of the products, including a first ever full commercial shown inside of a movie, was excessive. and many others
This sci-fi thriller was heavily criticized for all its strong product placements, including cars, bottled water, credit cards, beer, ice cream, and a very prominent and annoying MSN Search engine advertisement.
After this blockbuster hit the screens in 1986, sales of bomber jackets went up drastically, Ray-Ban sunglasses were up almost 40%, and it boosted so much interest for the Air Force and Navy that recruiting booths were setup at certain theaters to lure enthusiastic patrons.
It's well known that Michael Bay is a GM-sponsored director, but this film takes the cake. He took our beloved VW, Porches, Lancia, Nissan, Lamborghini, and Jeep characters from the original and turned them all into GM models. Just waiting for the eventual mass-recall to occur.
Traffic at mrskin.com exploded and the site after it was such an integral part of the plot in Knocked Up. Clever product placement or just a part of the gag? Either way, Mr. Skin is laughing all the way to the bank.
As seen in YouTube Video, Dr. Pepper and Carlsberg were clear major sponsors of this blockbuster hit. And if you think it was a coincidence, I guess the dozens of Dr. Pepper can promos with spider-man graphics must be a coincidence as well.
If a scene is added to a film directly by its advertiser, it sticks out like a sore thumb. Early on, in the bar, Denzel says 'take these foreign beers away and bring us a good ol' American Budweiser!' and a few minutes later, he takes a big chug of the Bud, label in clear view, and says "aahhh!! now THAT'S what I call a beer!"
To have 007 ditch his usual Aston Martin ride and proclaim 'where's the keyz to my beema!' and show off the german car so much, and then top it off with a big action scene specifically written around the new BMW motorbike, Herr Bond, you've gone too far!