Intensifying the horror that Ripley and her crew already face is the fact that they are utterly isolated and unable to call for any help whatsoever. Who knows how many times this line has been parodied since?
Tagline: "When there's no more room in hell, the dead will walk the Earth."
If I recall they loved their own tagline so much that they slipped it into the dialogue in the film. Extremely memorable and vivid in any case. When no other explanations are offered as the cause of the zombie outbreak, you have to start formulating your own.
That's more like it! If this doesn't get the adrenaline flowing more than just reading the titular character's name alone, then nothing will. It's also a pretty grim insight into the life that Rambo leads.
Tagline: "The first casualty of war is innocence."
War films are always treading a thin line between moral messages and cliches, but I'll just about let this one off. Just how innocent the platoon were before the war is open to question though!
Relevancy 3/10 Exhilaration 5/10
The Flagship's rating:
When they get them right, a tagline can ingrain itself in the public vernacular. Some taglines are so successful that future generations will no doubt consider them clichés in themselves. It's only fair to take a look at some of the more popular and successful taglines ever made, whether all-prevailing or just extremely ingenious, here are a few examples where the marketing suits got it right.