Phenomenal Movie Trailers
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If a trailer can only be considered good if it has mastered the art of tease, then the one for The Godfather might be called a failure. Unlike the typical trailer, it was a montage of snapshots spliced together laid out like a moving storyboard with Nino Rota's impactful score augmenting the naked brutality of some of the film's pivotal moments. Moments which quite frankly gave too much away from the movie.
Thankfully because there was so much information squeezed into that trailer, when it came to actually seeing the film, nothing was spoiled. All of it simply went over my head. All I remembered was my reaction and feelings rather than what actually happened.
Before I had seen the Godfather, I was never really much of a movie guy. I sat in that comfort zone of blockbuster films and never ventured out any further than the odd art film. I knew it was a big deal but just never got round to it. Only when I stumbled upon this trailer on a dvd given away free by hmv did I get that obligatory shot in the arm.
The film was nothing like I had expected. The trailer was loud and brash, with ample doses of blood spilt to suggest I was going to get an action movie. Instead the physical violence were sideshows and subordinate to the greater battles that were fought from within.
It's been many years since I first saw this trailer during my teens and it still gives me goosebumps. Its visceral impact is undeniable, swinging you from one emotion to another. It's a better achievement than the 3rd Godfather I would say hehe.
What better way to promote a movie than having the man behind the film do it himself.
From Godfather's over exposition to Citizen Kane's zero exposition. It's fitting that a groundbreaking film should have a groundbreaking trailer alongside it. Some even believed the trailer was of such import that it should be a part of the man's filmography.
As a behind the scenes docu-piece, it's vintage Welles. Trailer wise, I don't think it's successful. It needs a hook and people aren't just going to take the word of a person simply for their charisma and invention.
Any trailer that has Ennio Morricone's music in it is bound to capture attention, especially when it's his best score.
At the same time, I think the narrator really lends his gravitas to this film. Few can do an amazing job of breaking down the film into a few words so eloquently.
I managed to catch sight of this trailer on a video promoting the video game and I was immediately blown away by the impressive stunts and set pieces on show. It also doesn't hurt that Emmanuelle Béart is there to steam things up a little.
I have no recollection of how I felt about the movie but if anything good came out of it, the trailer was definitely one of them.
When I was very young I had a craving for Stephen Chow comedies. This is the one film that I never got to see during my holiday in Hong Kong in the early 90s. It's about a cop assigned to an undercover operation at a high school to recover his boss's missing revolver and I never wanted to watch a movie as much as this one having seen a trailer.
The one on youtube is unfortunately different to the original version that I saw. Hopefully some benevolent soul can upload it one day.
The first few scenes of the trailer makes clear of Stephen's level of competence as a cop. But later on, once he gets thrown into the realm of education where it's supposedly as cushy an environment as you can get, he's like a fish out of water. This contrast is emphasised nowhere near enough on the youtube version. It was the work of an amateur.
The film itself reminds me of Kindergarten Cop. It wouldn't surprise me if Stephen did take cues off it, since some of his work contained parodies of Arnie's movies.
This one is my favourite of the ones where Hitchcock introduces the film to us. It demonstrates to me that he could've had a second career as a comedian.
Like Tom Cruise's character in this film, it starts off flippant about a grave subject matter. But once "A Fire in Brooklyn" rolls in you know shit's just got real.
Demi Moore also never looked better. It's enough to get blue balled by this trailer without this beautiful woman showing up.
Man of Steel (2013)
If there ever was a biopic filmed about me, I want my trailer to be as awesome as the Man of Steel's. It's a shame they don't hand out awards for trailers because the creator(s) of this one deserves it.
Russell Crowe could easily have been narrating the story of my life. I was an honours student who excelled in every subject they threw at me from a young age, who had brains as well as brawn. I'm an asset to my company and untouchable in my area of expertise. Nobody can do my job as well as me.
Difference is, I'm not a recluse like Clark Kent. Though I can be a bit eccentric and do prefer some me time, I generally get along well with others.
Sometimes i have a hard time deciding which John Woo film I liked better. Hard Boiled easily had the most impressive action sequences that cemented his notoriety and effectively landed him a job in Hollywood. But in terms of story and characters, ABT nailed it. Sone of the most quotable lines in Hong Kong cinema came from this movie and it takes centre stage instead of the gunfights. Once again, we have a smashing soundtrack by Joseph Koo and Leslie Cheung to punctuate the tension and drama. Everything is in perfect harmony with one another.
Compare this trailer to Hard Boiled's and you can tell what kind of content they are using to entice the viewer.
Come on! Deep down you know they weren't aiming for scares with this one and this trailer proves it. If the original trailer won't make you see this masterpiece, due to it getting the tone way off, this one will!
I don't think a commercial has ever influenced me to buy their product or service. Not even a game commercial. On the other hand, there are a number of trailers which have convinced me to see a movie. Granted adverts can be well made, movies have that allure about them that make them irresistible.
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