Product Description
Analyzing footage from advertising, television news, and industrial films, this film explores the meteoric rise and nature of the most pervasive institution of our time.
Genre: Documentary
Rating: NR
Release Date: 5-APR-2005
Media Type: DVD
An epic in length and breadth, this documentary aims at nothing less than a full-scale portrait of the most dominant institution on the planet Earth in our lifetime--a phenomenon all the more remarkable, if not downright frightening, when you consider that the corporation as we know it has been around for only about 150 years. It used to be that corporations were, by definition, short-lived and finite in agenda. If a town needed a bridge built, a corporation was set up to finance and complete the project; when the bridge was an accomplished fact, the corporation ceased to be. Then came the 19th-century robber barons, and the courts were prevailed upon to define corporations not as get-the-job-done mechanisms but as persons under the 14th Amendment with full civil rights to life, liberty, and the pursuit of happiness (i.e., power and profit)--ad infinitum. The Corporation defines this endlessly mutating life-form in exhaustive detail, measuring the many ways it has not only come to dominate but to deform our reality. The movie performs a running psychoanalysis of this entity with the characteristics of a prototypical psychopath: a callous unconcern for the feelings and safety of others, an incapacity to experience guilt, an ingrained habit of lying for profit, etc. We are swept away on a demented odyssey through an altered cosmos, in which artificial chemicals are created for profit and incidentally contribute to a cancer epidemic; in which the folks who brought us Agent Orange devise a milk-increasing drug for a world in which there is already a glut of milk; in which an American computer company leased its systems to the Nazis--and serviced them on a monthly basis--so that the Holocaust could go forward as an orderly process.
The movie goes on too long, circles too many points obsessively and redundantly, and risks preaching-to-the-choir reductiveness by calling on the usual talking-head suspects--Noam Chomsky, Howard Zinn, Michael Moore. And except for an endlessly receding tracking shot in an infinite patents archive, there's scarcely an image worth recalling. Still, it maps the new reality. This is our world--welcome to it. --Richard T. Jameson
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