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Switch: How to Change Things When Change Is Hard

Switch: How to Change Things When Change Is Hard
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Dan Heath Dan Heath


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Personal development (35 items)
list by joe
Published 5 years, 2 months ago

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Website: Amazon
Description: Amazon.com Review Chip Heath and Dan Heath on Switch: How to Change Things When Change Is Hard "Change is hard." "People hate change." Those were two of the most common quotes we heard when we began to study change. But it occurred to us that if people hate change, they have a funny way of showing it. Every iPhone sold serves as counter-evidence. So does every text message sent, every corporate merger finalized, every aluminum can recycled. And we haven’t even mentioned the biggest changes: Getting married. Having kids. (If people hate change, then having a kid is an awfully dumb decision.) It p ... (more)
Manufacturer: Crown Business
Release date: 16 February 2010
ISBN-10 : 0385528752 | ISBN-13: 9780385528757
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