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The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
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Written by
Rob Fitzpatrick Rob Fitzpatrick


Website: Amazon
Description: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.   They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right .   Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. ... (more)
Manufacturer: CreateSpace Independent Publishing Platform
Release date: 10 September 2013
ISBN-10 : 1492180742 | ISBN-13: 9781492180746
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