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Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams

Mapping Experiences: A Complete Guide to Creating Value through Journeys, Blueprints, and Diagrams
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Written by
James Kalbach James Kalbach


Website: Amazon
Description: Customers who have inconsistent, broken experiences with products and services are understandably frustrated. But it’s worse when people inside these companies can’t pinpoint the problem because they’re too focused on business processes. This practical book shows your company how to use alignment diagrams to turn valuable customer observations into actionable insight. With this unique tool, you can visually map your existing customer experience and envision future solutions.Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals an ... (more)
Manufacturer: O'Reilly Media
Release date: 5 May 2016
ISBN-10 : 1491923539 | ISBN-13: 9781491923535
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Rachel added this to wanted list 1 year, 4 months ago

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