Major Account Sales Strategy


Major Account Sales Strategy

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Written by
Neil Rackham

Neil Rackham



Offers various strategies and tactics for the entire major account sales cycle. This book helps you tailor your selling strategy to match each step in the client's decision-making process. It also helps enable you to handle negotiations, concessions on price, and term agreements skillfully and effectively.
Manufacturer : McGraw-Hill Professional
Release date : 1 May 1989
ISBN-10 : 0070511144 | ISBN-13: 9780070511149
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