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The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done

The Jobs-to-be-Done Handbook: Practical techniques for improving your application of Jobs-to-be-Done
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Written by
Chris Spiek Chris Spiek
Bob Moesta Bob Moesta


Website: Amazon
Description: We’ve written this book for the Jobs-to-be-Done student and practitioner who has a basic grasp of JTBD concepts (Forces Diagram, JTBD Timeline, Interview Process) and wants to strengthen their technique and continue to get better results out of their application of Jobs-to-be-Done. How to Use This Book The only person who knows what you’ll hire this book for is you (but we have our theories). Consider: Cramming it to pull out anything you haven’t seen before. Flipping through it a few minutes before you conduct an interview to review the basics. Using it to think through who to interview when starting a project. Handing ... (more)
Manufacturer: CreateSpace Independent Publishing Platform
Release date: 23 April 2014
ISBN-10 : 1499339232 | ISBN-13: 9781499339239
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