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Inspired: How To Create Products Customers Love

Inspired: How To Create Products Customers Love
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Marty Cagan Marty Cagan


Website: Amazon
Description: Why do some products make the leap to greatness while others do not? Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything. - How do you decide which product opportunities to pursue? - How do you get evidence that the product you are going to ask your engineering team to build will be successful? - How do you identify the minimal possible product that will be successful? - How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more? - How can you adap ... (more)
Manufacturer: SVPG Press
Release date: 18 June 2008
ISBN-10 : 0981690408 | ISBN-13: 9780981690407
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