Explore
 Lists  Reviews  Images  Update feed
Categories
MoviesTV ShowsMusicBooksGamesDVDs/Blu-RayPeopleArt & DesignPlacesWeb TV & PodcastsToys & CollectiblesComic Book SeriesBeautyAnimals   View more categories »

The Future of Competition: Co-Creating Unique Value With Customers

The Future of Competition: Co-Creating Unique Value With Customers
6 Rating
(1 ratings)
Your Rating:

Add to favorites

Buy at Amazon

Written by
Venkat Ramaswamy Venkat Ramaswamy
C. K. Prahalad C. K. Prahalad


Lists

Future of Organization (3 items)
list by isti
Published 11 years, 9 months ago

Website: Amazon
Description: In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communiti ... (more)
Manufacturer: Harvard Business Review Press
Release date: 18 February 2004
ISBN-10 : 1578519535 | ISBN-13: 9781578519538
My tags: Add tags
Add to list
Not interested

Add Review
Picture
Video

  
English only, other review rules - Big post screen

Insert image

drop image here
(or click)
or enter URL:
 link image?  square?

Insert video

Format block