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The Future of Competition: Co-Creating Unique Value With Customers

The Future of Competition: Co-Creating Unique Value With Customers
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Written by
Venkat Ramaswamy Venkat Ramaswamy
C. K. Prahalad C. K. Prahalad


Future of Organization (3 items)
list by isti
Published 12 years, 8 months ago

Website: Amazon
Description: In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communiti ... (more)
Manufacturer: Harvard Business Review Press
Release date: 18 February 2004
ISBN-10 : 1578519535 | ISBN-13: 9781578519538
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