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Bottlenecks: Aligning UX Design with User Psychology

Bottlenecks: Aligning UX Design with User Psychology
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Written by
David C. Evans David C. Evans


Website: Amazon
Description: Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations. Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing professionals in the application of foundational psychology to user-experience design. The first generation of books on the topic focused on web pages and cognitive psychology. This book covers apps, social media, in-car infotainment, and multiplayer video games, and it explores the crucial roles played by behaviorism, deve ... (more)
Manufacturer: Apress
Release date: 11 February 2017
ISBN-10 : 1484225791 | ISBN-13: 9781484225790
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